by Digital marketing is the use of digital channels to market products to boost brand awareness, drive traffic, and hit marketing goals. Digital marketing promotes brands and connects them to potential customers via the internet. It takes many forms, including:
- Search engines
- Websites
- Social media
- Mobile apps
- Text messaging
- Web-based advertising
The difference between B2B and B2C digital marketing.
- B2B decisions involve multiple people, while B2C typically only involves a single person.
- B2B clients tend to have a longer decision-making process, so digital marketing should focus on building relationships.
- The B2C buying process is generally shorter, so this requires short-term, urgent messaging.
- B2B transactions are more driven by logic, while B2C is driven more by emotion.
Regardless of whether you’re a B2B or B2C company, digital marketing can help you get to know your audience, understand their pain points, and provide metrics that will give your marketing team credibility. Benefits include:
The benefits of digital marketing.
Regardless of whether you’re a B2B or B2C company, digital marketing can help you get to know your audience, understand their pain points, and provide metrics that will give your marketing team credibility. Benefits include:
